VIP DAY AGENDA
Tutor Partners Strategic Transformation
1.5 Day Intensive with Raj Dua | TrueScaler
Prepared for: Karima Davis, Founder & CEO
Schedule: Day 1: 9:00 AM - 5:00 PM | Day 2: 9:00 AM - 12:00 PM
THE MISSION
Build/Redesign company infrastructure to drastically cut costs and 10x revenue, creating a clear path to a $12M+ exit within 24-36 months.
THE RULES OF THIS VIP DAY
No "I'll think about it."
Every decision gets made in this room.
No "I'll do it next week."
If it can be done now, it gets done now.
Discomfort = progress.
If you're not uncomfortable, we're not going deep enough.
Phones are tools, not escapes.
When we need to make calls/send messages, we do it together. Otherwise, phones are away.
What happens here, happens.
You're leaving with actions TAKEN, not just planned.
WHAT YOU WILL HAVE COMPLETED BY END OF DAY 2:
1
Restructuring conversations scheduled or DONE
Team members being let go
2
New org chart locked
Exact roles and salaries
3
Private tutoring offer live and priced
4
First 20 outreach messages sent
To potential private clients
5
90-day sprint with weekly targets
And accountability covenant
6
Commitments shared with husband
As witness
7
Video recorded
Announcing your new direction (for accountability)
8
Calendar blocked for next 90 days
With non-negotiable revenue activities
Day 1
STRATEGIC DEEP DIVE
9:00 AM - 5:00 PM (Lunch Break 12:30 - 1:30 PM)
SESSION 1: OPENING & ALIGNMENT
9:00 - 10:00 AM | 60 minutes
9:00 - 9:10 AM: Arrival & Grounding
  • 3-minute breathing exercise to arrive fully present
  • One word: How are you showing up today?
  • One sentence: What does "success" look like by noon tomorrow?
The Fearless Founder Exercise
9:10 - 9:35 AM
You said your biggest fear is "losing everything." Let's kill that fear right now.
EXERCISE 1: Fear Inventory (10 min)
Write down the 5 specific things you're most afraid of losing. Not vague - SPECIFIC.
EXERCISE 2: Reality Check
10 minutes
For each fear, answer:
  • What's the ACTUAL probability this happens? (1-100%)
  • If it happened, could you survive it? (Yes/No)
  • Have you survived something this hard before? (Yes/No)
EXERCISE 3: The Flip (5 min)
Complete this sentence OUT LOUD, for each fear:
"Even if I lost [X], I would still have ____________, and I would rebuild by ____________."

THE TRUTH:
You've built a company that's done $5M+ in revenue. You have $410K in the bank. You have skills, relationships, and faith. You're not going to "lose everything." The only way you lose is if you stay frozen.
Vision Lock-In
9:35 - 10:00 AM
Your stated exit vision: Beachfront in Saudi/UAE, time freedom, financial freedom, overseeing passive businesses, more time for religion, health, and family.
Let's make this concrete and IRREVERSIBLE:
EXERCISE 4: The $12M Exit Reverse-Engineer
The Question: Does your current business model get you there?
(Answer: NO. Not with $70K/month burn and volatile public contracts.)
EXERCISE 5: Record Your Vision (DO IT NOW)
🎥 Pull out your phone. Record a 60-second video.
Prompt: "It's [DATE 3 YEARS FROM NOW]. I just sold Tutor Partners for $____. I'm recording this from ____. Here's what I did to make this happen..."

This video is for YOU. Save it. Watch it when you want to quit.
SESSION 2: THE CALIFORNIA DECISION
10:00 - 11:00 AM | 60 minutes
This is your highest-stakes strategic decision. We're handling it FIRST, not burying it on Day 2.
The California Reality Check
Hard Question: Is that 8/10 emotional or strategic?
The Three Paths
PATH A: Double Down on CA
  • Keep Monica ($2,196/mo), keep Amanda ($3,162/mo)
  • Aggressively pursue Green Dot, LA County DOE, more
  • Accept ongoing labor law risk
  • Potential upside: $500K+ CA revenue
  • Potential downside: Another lawsuit, more liability
PATH B: Maintain & Milk
  • Complete current CA contracts (Hacienda = $198K)
  • No new CA employees, no active CA pursuit
  • Let Monica go, keep Amanda remote for non-CA recruiting
  • Reduce risk exposure significantly
PATH C: Strategic Exit from CA
  • Complete current contracts to end dates
  • No renewals, no new CA business
  • Eliminate all CA-based team costs
  • Go 100% remote/offshore for operations
  • Accept that CA chapter is closed
EXERCISE 6: The 10-Year Test
Imagine it's 10 years from now. You chose each path. Write one sentence about how each played out:
  • Path A led to: ________________________________
  • Path B led to: ________________________________
  • Path C led to: ________________________________

DECISION TIME ⚡
You have 10 minutes. Pick a path. Say it out loud. We're moving forward with that decision.
My California decision is: PATH ____
If you chose Path B or C, we're making moves NOW:
📱 Action: Draft the message to Monica (if applicable)
We'll send it before end of Day 1.
SESSION 3: THE TEAM RECKONING
11:00 AM - 12:30 PM | 90 minutes
11:00 - 11:20 AM: The Real Numbers
Current Team Payroll: $51,100/month (including $4,100 benefits)
The Brutal Truth:
  • Only ONE person (Christina) directly generates revenue
  • You have THREE people (Odonna, Lisa, Selena) doing overlapping curriculum/instruction work
  • You're paying $18,888/month for programming when Odonna alone could handle it with AI support
  • You rated 4 people at 5/10 value or below. Why are they still here?
The Ruthless Prioritization Exercise
11:20 - 11:45 AM
EXERCISE 7: If You Could Only Keep 3 People
Imagine you HAVE to cut to 3 team members. Who are they and why?
  1. _____________ because _____________
  1. _____________ because _____________
  1. _____________ because _____________
EXERCISE 8: The $25K Challenge
You need to get payroll to $25,000/month or less. That's a $26,000/month savings.
Here's the constraint: You must be able to:
  • Fulfill Hacienda La Puente contract ($198K)
  • Fulfill North Forestville contract ($90K)
  • Close and onboard 2-3 new contracts
  • Launch and grow private tutoring
  • NOT have Karima doing day-to-day operations
Build your new team:
The Decisions
11:45 AM - 12:15 PM
This is where most VIP days fail. People leave with "plans" but no action.
Not today.
DECISION 1: Who is being let go?
DECISION 2: Who is being restructured (reduced hours/role change)?
DECISION 3: New Monthly Payroll Target
  • Old payroll: $51,100/month
  • New payroll: $_______/month
  • Monthly savings: $_______
  • Annual savings: $_______
Pre-Lunch Commitment
12:15 - 12:30 PM
Before we break, you're scheduling the hard conversations.
📱 Action: Open your calendar RIGHT NOW
Schedule the restructuring conversations:
  • Conversation 1: _____________ on [DATE/TIME]
  • Conversation 2: _____________ on [DATE/TIME]
  • Conversation 3: _____________ on [DATE/TIME]
  • Conversation 4: _____________ on [DATE/TIME]

If any of these can happen TODAY (after our sessions), that's the move.
🍽️ LUNCH BREAK
12:30 - 1:30 PM
This is not a "relax" break. This is a "process and prepare" break.
Your assignment during lunch:
  1. Journal for 10 minutes on: "What's really holding me back from making these cuts?"
  1. Draft the script for your hardest conversation (likely Odonna or the team member you're closest to)
  1. Eat something. Drink water. Pray if you need to.
Come back ready to BUILD, not just cut.
SESSION 4: PRIVATE TUTORING MARKETING & REVENUE ENGINE
1:30 - 3:30 PM | 120 minutes
This is your #1 priority. You said it yourself: "Generating private tutoring revenue fast."
We're building a complete marketing system - not just sending a few DMs.
The Irresistible Offer Stack
1:30 - 1:50 PM
Your Target Market (from Red Firm audit):
  • High school students (grades 9-12)
  • SAT/ACT prep specifically
  • Parents who value quality and will pay premium
  • Secondary: Middle schoolers (8th grade) entering high school
Your Unfair Advantages (USE THESE EVERYWHERE):
  • ✅ "Trusted by school districts in California, Maryland, Ohio, and Washington"
  • ✅ "300,000+ tutoring sessions delivered"
  • ✅ "Our tutors helped students at [District Name] improve scores by X%"
  • ✅ "Former Director of English Language Arts on our curriculum team"
  • ✅ You lived abroad and taught in Saudi Arabia - international credibility
EXERCISE 9: Build Your Offer Ladder
Most tutoring companies have ONE offer. You're going to have THREE - an entry point, a core offer, and a premium tier:
TIER 1: Entry Offer (Get them in the door)
TIER 2: Core Offer (Your bread and butter)
EXERCISE 9: Build Your Offer Ladder
Most tutoring companies have ONE offer. You're going to have THREE - an entry point, a core offer, and a premium tier:
TIER 3: Premium Offer (High-touch, high-ticket)
Why an offer ladder works:
  • Tier 1 = Low-risk way for parents to try you
  • Tier 2 = Predictable monthly recurring revenue
  • Tier 3 = High profit, premium clients, case studies
EXERCISE 10: The Guarantee That Removes All Risk
Parents are scared of wasting money. Remove their fear.
Choose or create your guarantee:
  • ☐ "100-point SAT improvement or we keep working for free until you get it"
  • ☐ "If you don't see grade improvement in 60 days, we'll refund your last month"
  • ☐ "Try your first month - if you're not completely satisfied, get a full refund"
  • ☐ Custom: _______________________________________________________________

Your guarantee statement:
"We guarantee ________________________________, or ________________________________."
The Lead Magnet & Funnel
1:50 - 2:10 PM
You mentioned building a scholarship masterclass. That's your lead magnet. Let's make it real.
EXERCISE 11: The Lead Magnet
Winning title formulas:
  • "How to Get $50,000+ in Scholarships (Without a 4.0 GPA)"
  • "The 3 SAT Mistakes That Cost Students 100+ Points"
  • "What Top Colleges Actually Look For (It's Not What You Think)"
  • "The Parent's Guide to Stress-Free College Prep"
Your lead magnet title:
_________________________________________________________________
Your lead magnet outline (5-7 key points you'll cover):
The Simple Funnel
1
Lead Magnet/Ad
2
Landing Page
3
Email Sequence
4
Book Assessment Call
5
Assessment
6
Offer Tier 2 or 3
What you need to build (assign owner + deadline):
The 5 Marketing Channels
2:10 - 2:40 PM
You don't need to be everywhere. You need to be EFFECTIVE in 2-3 channels.
Let's evaluate each channel for YOUR situation:
CHANNEL 1: Direct Outreach (Warm Network)
Best for: Immediate results, first 10 clients
Your 30-Person Hit List (by category):
CHANNEL 2: Social Media Content (Organic)
Best for: Building authority, warming up leads over time
Content Strategy:
Content Pillars (rotate through these):
  1. Educational tips - "3 ways to improve SAT reading score"
  1. Social proof - Student wins, testimonials, district partnerships
  1. Behind the scenes - Meet the tutors, your story, your "why"
  1. Myth-busting - "You don't need to study 4 hours a day for SAT"
  1. Parent pain points - "Is your teen stressed about college apps?"
90-Day Content Themes:
CHANNEL 3: Paid Ads (Meta/Facebook + Instagram)
Best for: Scaling once you have a proven offer
Paid Ads Decision:
  • ☐ Start NOW - I have budget and need leads fast
  • ☐ Start Week 4 - After I've closed 3-5 clients organically and validated offer
  • ☐ Start Month 2 - After team restructure frees up cash
  • ☐ Outsource to Red Firm - When I'm ready to scale
If running ads, your targets:
Ad Creative Angles:
  1. Problem-agitate: "Is your teen's SAT score holding them back from their dream school?"
  1. Authority: "We've helped school districts across America. Now we're helping families directly."
  1. Results: "How [Student Name] raised her SAT score 150 points in 8 weeks"
  1. Lead magnet: "Free Masterclass: How to Get $50K+ in Scholarships"
CHANNEL 4: Referral Engine
Best for: Low-cost growth from happy clients
Referral Program Structure:
Your choice: Option ____
When to ask for referrals:
  • After first "win" (improved grade, good test score)
  • At 30-day mark
  • At 90-day mark
  • Whenever they compliment you
Referral ask script:
"I'm so glad [student] is seeing results! We're growing our private tutoring and I'd love to help more families like yours. Do you know 2-3 other parents with high schoolers who might need help with SAT prep or grades? I'd be happy to offer them a free assessment."
CHANNEL 5: Local Partnerships & Community
Best for: Establishing presence, warm introductions
Partnership Ideas:
Your top 3 partnership targets:
  1. ________________________________ - Contact by: __________
  1. ________________________________ - Contact by: __________
  1. ________________________________ - Contact by: __________
EXERCISE 12: Pick Your Primary Channels
Based on your scores, rank your channels:
The Sales Conversation
2:40 - 3:10 PM
You said Charlotte handles private tutoring sales. For the next 90 days, YOU are the closer. Here's how to convert assessment calls into clients.
EXERCISE 13: The Assessment Call Script
Call Structure (30-45 minutes):
1. OPENING (2 min)
"Hi [Parent Name], thanks so much for booking this call! I'm Karima, founder of Tutor Partners. Before we dive in, I'd love to hear about [Student] and what's going on."
2. DISCOVERY - Understand Their Pain
10 minutes
Questions to ask:
  • "What prompted you to reach out right now?"
  • "Tell me about [Student]'s current situation with school/testing."
  • "What have you tried before? What worked, what didn't?"
  • "What's the biggest concern keeping you up at night about [Student]'s future?"
  • "If nothing changes in the next 6 months, what happens?"
Listen for:
  • Specific pain (grades dropping, test anxiety, missed opportunities)
  • Emotional drivers (fear, guilt, overwhelm)
  • Timeline pressure (test date, college apps)
  • Budget signals
Notes space:
3. DREAM STATE - Where They Want to Be
5 minutes
Questions to ask:
  • "If we fast forward 6 months and everything goes perfectly, what does that look like?"
  • "What would it mean for [Student] to get into their dream school?"
  • "What would it mean for YOU to not worry about this anymore?"
Notes space:
4. BRIDGE - Your Solution
10 minutes
"Based on what you've shared, here's what I'd recommend for [Student]..."
Key points to hit:
  • Acknowledge their specific pain: "You mentioned [X]..."
  • Connect to credibility: "We've worked with districts who had students just like [Student]..."
  • Explain the program (Tier 2 or 3 based on need)
  • Include the guarantee
5. PRICING & CLOSE
10 minutes
"The investment for this program is $[X] per month. Given everything you've shared about [Student] and your goals, do you have any questions before we get started?"
Handling Objections:
After they say YES:
"Excellent! I'll send the welcome packet tonight and we'll schedule [Student]'s first session for this week. What day works best?"
SEND THE MESSAGES (DO IT NOW)
3:10 - 3:30 PM
📱 Pull out your phone. Set a timer for 20 minutes.
You're sending 20 messages before 3:30 PM.
Message Template (Warm Network):
"Hey [NAME]! Hope you're doing well. Quick question - I'm expanding Tutor Partners into private SAT/ACT prep. We've helped school districts across the country, now we're working directly with families.
Do you know any parents with high schoolers stressing about test prep or college? I'd love to offer them a free assessment. Would mean a lot if you could connect us! 🙏"
Message Template (People You Know Have Kids):
"Hey [NAME]! How's [CHILD] doing? Is [he/she] in high school yet?
I'm expanding my tutoring company's private SAT/ACT prep program. If [CHILD] or any friends ever need help with test prep or grades, I'd love to do a free assessment. Let me know!"
Track your sends:
RESULTS:
  • Messages sent: ____/20
  • Responses received: ____
  • Calls booked: ____
Marketing 90-Day Milestones
Your Weekly Marketing Commitments
Signature: ________________________________
SESSION 5: THE ODONNA CONVERSATION
3:30 - 4:15 PM | 45 minutes
You said: "I avoid hard conversations with Odonna... she can give me a lot of pushback."
This conversation is happening. Let's make sure you're ready.
Understanding the Conversation
3:30 - 3:45 PM
What needs to be communicated:
  1. The business reality (numbers don't lie)
  1. The restructuring that's happening (not up for debate)
  1. Her role in the new structure (if she has one)
  1. What you need from her going forward
What you're afraid of:
→ _______________________________________________________________
What's the worst thing that could happen in this conversation?
→ _______________________________________________________________
Could you survive that?
→ YES / NO
What's the cost of NOT having this conversation?
  • → $______/month in inefficiency
  • → _______ more months of stress
  • → _______ impact on your health
Script the Conversation
3:45 - 4:00 PM
EXERCISE 13: Write the Opening
You have 60 seconds to open this conversation. What do you say?
"Odonna, I need to have an important conversation with you about the direction of Tutor Partners..."
Key Phrases to Include
  • "This is about the business, not about your value as a person."
  • "I need you to hear the full picture before responding."
  • "Here are the numbers..." [show actual P&L]
  • "What I need from you going forward is..."
If she gets defensive, you say:
"I understand this is hard to hear. And I need you to understand that I've made this decision. What I'm asking now is whether you want to be part of the solution."
Role Play
4:00 - 4:15 PM
🎭 Let's practice. I'm Odonna. You open the conversation.
[LIVE ROLE PLAY - Run through 2-3 times until it feels natural]
After role play, answer:
  • What felt hard? _______________________________________________________________
  • What felt easier than expected? _______________________________________________________________
  • When are you having this conversation? DATE: _____________ TIME: _____________
SESSION 6: CASH & RUNWAY STRESS TEST
4:15 - 4:45 PM | 30 minutes
The New Reality
Let's recalculate your runway with the decisions you've made today:
The $165K Settlement Strategy
This is a ticking time bomb. Let's plan for it.
Decision: Naz's Franchise Timing
Given your cash position, should you:
  • ☐ Proceed with Naz's now ($70K from operating cash)
  • ☐ Delay Naz's 6 months until revenue stabilizes
  • ☐ Delay Naz's 12 months until after settlement is paid
  • ☐ Pursue Naz's ONLY if [specific revenue milestone] is hit
Your decision: _______________________________________________________________
The Cash Commandments
4:30 - 4:45 PM
Based on today, write your 5 Cash Commandments:
(Rules you will not break for the next 90 days)
  1. I will not _______________________________________________________________
  1. I will not _______________________________________________________________
  1. I will not _______________________________________________________________
  1. Every expense over $_____ requires _______________________________________________________________
  1. I will check cash position every _______________________________________________________________
Sign it:
________________________________ Date: _____________
SESSION 7: ACCOUNTABILITY & CLOSE
4:45 - 5:00 PM | 15 minutes
The Accountability Covenant
Words become reality when we speak them and are held to them.
The Structure: You will have an accountability partner (Raj) who receives your weekly scoreboard.
But more importantly: You are making a covenant with yourself and your family.
Your milestones:
Week 1-4:
  • ☐ All restructuring conversations completed
  • ☐ New payroll under $______/month
  • ☐ 10 private tutoring discovery calls completed
  • ☐ At least 2 private clients signed
Week 5-8:
  • ☐ Private tutoring revenue at $______/month
  • ☐ Pipeline contracts (Green Dot, William Wirt, etc.) - status finalized
  • ☐ New operational rhythm documented
  • ☐ Working fewer than ____ hours/week on operations
The Commitment:
You will share these milestones with your husband tonight. He becomes your witness. Every Friday, you will tell him your progress - not because he's checking on you, but because speaking your commitments to someone who loves you makes them real.
Who else will you share these commitments with?
  1. ________________________________ (relationship: ______________)
  1. ________________________________ (relationship: ______________)
The Burn-the-Boats Video
🎥 Final exercise of Day 1.
Record a 2-minute video to your team (you don't have to send it today, but you're recording it now).
Script:
"Team, I want to share some important changes happening at Tutor Partners. I've spent the last several months evaluating our business, and I've made some difficult but necessary decisions about our structure and direction.
Here's what's changing:
  1. [Structure changes]
  1. [Focus changes]
  1. [What I need from those staying]
This isn't about anyone's value as a person. This is about building a company that can thrive and ultimately create a great outcome for everyone.
If you're continuing with us, here's what I need from you: [specific asks]
I believe in where we're going. I hope you'll be part of it."

Record it now. Save it. You'll send it within 7 days.
Day 1 Closing
What you accomplished today:
  • ✅ California strategic decision: MADE
  • ✅ Team restructuring decisions: MADE
  • ✅ Conversations scheduled: YES
  • ✅ Private tutoring offer: BUILT
  • ✅ 20 outreach messages: SENT
  • ✅ Odonna conversation: SCRIPTED & REHEARSED
  • ✅ Cash commandments: SIGNED
  • ✅ Accountability covenant: MADE
  • ✅ Video recorded: DONE
Overnight Assignment:
  1. Check for responses to your 20 outreach messages
  1. Send 10 more messages tonight
  1. Review your restructuring conversation scripts
  1. Get good sleep - tomorrow we finalize everything
Day 2
ACTION PLANNING & CLOSE
9:00 AM - 12:00 PM
SESSION 8: MORNING MOMENTUM CHECK
9:00 - 9:30 AM | 30 minutes
Outreach Results
From your 20+ messages yesterday:
Key learning: What type of message/person got the best response?
Today's Target
Send 10 more messages during breaks.
Overnight Processing
What came up for you overnight?
  • Emotions: _______________________________________________________________
  • Concerns: _______________________________________________________________
  • Clarity: _______________________________________________________________
  • Excitement: _______________________________________________________________
Any decisions from yesterday you want to revisit?
  • ☐ No, I'm solid on everything
  • ☐ Yes, I want to discuss: _______________________________________________________________
SESSION 9: 90-DAY SPRINT LOCKED
9:30 - 10:30 AM | 60 minutes
The 90-Day Scoreboard
These are your ONLY priorities for 90 days. Everything else is a distraction.
Weekly Action Plan (Non-Negotiable)
WEEK 1:
WEEK 2:
WEEK 3:
WEEK 4:
Calendar Blocking
📱 Open your calendar now.
Block the following (non-negotiable):
Your "HELL NO" list (you will not do these for 90 days):
SESSION 10: EXIT ROADMAP
10:30 - 11:15 AM | 45 minutes
What Gets You to $12M
Your Exit Dashboard:
The Story That Sells
Buyers don't buy businesses. They buy stories.
The OLD story:
"Tutoring company dependent on government contracts with bloated team and negative cash flow."
Valuation: $0-1M (distressed)
The NEW story:
"EdTech-enabled tutoring company with proven school district relationships AND fast-growing direct-to-consumer recurring revenue. Lean team, 60%+ margins, AI-assisted curriculum delivery."
Valuation: $8-15M (4-6x EBITDA)
EXERCISE 14: Write Your Acquisition Headline
In 18-24 months, a buyer reads about you. What's the headline?
"[BUYER] Acquires Tutor Partners for $___M, Citing _______________________________________________________________"
The AI Angle
You mentioned automating lesson writing with AI. This is your multiplier.
What could "AI-powered tutoring" look like?
One concrete AI project to start in next 90 days:
The Multiplier Effect

This alone could shift your multiple from 4x to 7x.
SESSION 11: FINAL COMMITMENTS
11:15 - 11:45 AM | 30 minutes
Your Public Commitment
I, Karima Davis, commit to the following:
1
TEAM:
By _____________ (date), I will have completed all restructuring conversations and have my new payroll at $______/month or below.
Signature: ________________________________
2
REVENUE:
By _____________ (date), I will have _____ private tutoring clients generating $______/month in recurring revenue.
Signature: ________________________________
3
CASH:
I will not spend more than $______/month on operations. I will reserve $______ for the settlement by _____________.
Signature: ________________________________
4
MYSELF:
To protect my health and manage stress, I will ________________________________________________________________ daily.
Signature: ________________________________
5
ACCOUNTABILITY:
I will check in with Raj every _____________ (day/frequency) and report on my scoreboard metrics.
Signature: ________________________________
The Final Video
🎥 Record a 60-second video right now.
Prompt: "Today is [DATE]. I just finished my VIP Day. The three most important things I'm going to do are..."

Save this video. Watch it every Monday morning for 90 days.
SESSION 12: CLOSING RITUAL
11:45 AM - 12:00 PM | 15 minutes
Reflection
Complete these sentences:
"Before this VIP Day, I believed _________________________________________________________________.
Now I know _________________________________________________________________.
The thing I was most afraid to face was _________________________________________________________________.
And now that I've faced it, I feel _________________________________________________________________.
The person I was when I walked in is not the person leaving.
The person leaving is someone who _________________________________________________________________."
What You're Leaving Behind
Write it down. Say it out loud. Let it go.
"I am leaving behind:
  1. _________________________________________________________________
What You're Taking With You
"I am taking with me:
  1. _________________________________________________________________
The Final Question
"It's Monday morning. What's the first thing you're doing that you would not have done before this VIP Day?"
Answer: _________________________________________________________________
POST-VIP DAY: YOUR TOOLKIT
Conversation Scripts
For Team Members Being Let Go:
"I want to start by thanking you for your contribution to Tutor Partners. This is one of the hardest conversations I have to have as a leader.
After a deep strategic review of the business, I've had to make some difficult decisions about our team structure. Unfortunately, your position is being eliminated, effective [DATE].
This is not a reflection of your value as a person or your capabilities. This is about what the business can sustain right now.
Here's what I can offer: [severance details, reference, etc.]
I'm grateful for the time we've worked together, and I wish you the best in your next chapter."
For Odonna (The Restructure Conversation)
"Odonna, I want to have an important conversation with you about the direction of Tutor Partners, and I need you to hear the full picture before responding.
[Show P&L data]
As you can see, we have about 6 months of runway at our current burn rate. That's not sustainable. I've had to make some hard decisions about our structure.
Here's what's changing: [details]
Here's what I need from you going forward: [specifics]
I value our history and your expertise. And I need you to partner with me on building a leaner, more sustainable business. Can you do that?"
Weekly Check-In Template
Send to Raj every _______:
SCOREBOARD:
  • Burn rate: $/month (target: $)
  • Private clients: ______ (target: ______)
  • Private MRR: $______ (target: $______)
  • Pipeline status: ______
  • Hours on operations: ______ (target: <______)
WINS:
OBSTACLES:
WHAT I NEED HELP WITH:
ENERGY/STRESS (1-10): ______
Key Numbers to Remember
90-Day Milestones (Accountability Covenant)
Weeks 1-4:
  • ☐ All restructuring conversations completed
  • ☐ New payroll under $______/month
  • ☐ 10 private tutoring discovery calls completed
  • ☐ At least 2 private clients signed
Weeks 5-8:
  • ☐ Private tutoring revenue at $______/month
  • ☐ Pipeline contracts status finalized
  • ☐ New operational rhythm documented
  • ☐ Working fewer than ____ hours/week on operations
THE BOTTOM LINE
You walked into this VIP Day feeling pressure, fear, and uncertainty.
You're walking out with:
A clear California strategy
A restructured team
Hard conversations scheduled
A private tutoring offer LIVE
20+ outreach messages SENT
An Odonna script REHEARSED
A 90-day sprint with weekly actions
An accountability covenant with witnesses
Videos recorded for accountability
The only thing standing between you and that $12M exit is execution.
Let's go.
"The goal is that when I do exit, I just want to have a solid exit. That's it."
This is how you get there.